The company Acer has told about the fast-growing sales of computer monitors. The company intends to strengthen its position in this market through affordable products and promotions.
As writes the edition DigiTimes, with reference to the head of the display division of Acer, Victor Chien’s (Victor Chien), in January–June of 2017, the company increased shipments of LCD monitors for gamers by 103% compared to the same period of 2016. Sales of this equipment increased by 50 %.
Despite the overall drop in the market monitors Acer expects shipments of about 8 million LCD devices in 2017, which is approximately the figure a year ago. Last year, the company issued 150 thousand monitors gaming class, and in 2017 it expects to supply 300 thousand of such devices. Next year sales will continue to grow due to promotional offers, in which some products are distributed bundled with other, said Chien.
According to him, the old strategy of Acer was to create advanced monitors with higher price tags, but in the first half of 2017, the company began to expand its range of devices in the average level, and also released cheap models worth up to $340. The new strategy is likely to lead to the fact that the quantitative delivery of the Acer monitors will continue to grow faster than the revenue of the company in the market.
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